Published: March 17, 2006 10:42 am         

LOCAL DISPLAY ADVERTISING RATES

Effective January 1, 2005



Published daily except Saturdays, Christmas Day,



4th of July, Labor Day, New Year's Day



306 East California



P.O. Box 309



Gainesville, Texas 76241-0309



Phone: (940) 665-5511



Fax: (940) 665-0920



Email...registeradv@ntin.net



1-PERSONNEL



Publisher......David Scott



Advertising Manager....David Mann



2-COMMISSION AND TERMS OF PAYMENT



Rates are non-commissionable.



No cash discounts are given.



Daily Register payment terms:



a. All advertising charges are payable in advance except for accounts that have established credit with this newspaper.



b. National advertising are "cash with order" unless advertising placed through The Papert Companies or a recognized advertising agency.



c. Advertisers who have established credit with this newspaper are billed monthly, and payment is due upon receipt of statement.



d. Nonpayment of advertising charges by the last day of the month following the month in which the advertising appears shall, at the publisher's



option, be deemed a breach of contract.



e. This newspaper reserves the right to refuse any advertising from any advertiser whose account is in arrears.



3-POLICY



Rates are non-commissionable



No cash discounts are given.



Alcoholic beverage advertising is accepted.



Advertising policy:



a. Earned rates are based on the total amount of advertising used by the advertiser during a calendar month.



b. Earned rates are available only to business advertisers fulfilling the minimum lineage requirements for earned rates during a month.



c. Payment in advance is required for political and transient accounts.



d. Rates quoted are net and non-commissionable.



e. The publisher reserves the right to approve or reject advertisements.



Discount for Frequency of Insertion



An Advertisement containing 9 column inches or more may be run 3 times within a 6 day period without copy change for the price of 2.



4-ROP/PREPRINT RATES



LOCAL DISPLAY RATES - Space volume discounts will be based on the amount of column inches used from the 1st day of the month through



the last day of the month.



COLUMN INCHES



From ............To........ Rate



1-------- 74-------- $9.90



75--------149------ $9.50



150------ 224------ $9.34



225------ 374------ $9.00



375------ 562------ $8.96



563------ 749------ $8.60



750------ 1124----- $8.30



1125-----1499----- $8.20



1500----1874------ $8.08



1875-----Up-------- $8.00



Business Review



Nine Sizes...24 days....$38.40 pci



Shop Gainesville First...$52



Church Page...$14



Preprint Rates and Policies



$48 per thousand.



Annual preprint volume contracts available at the following rates:



Insert Frequency Per Year...............Cost Per Thousand



12-23 ................................................$45



24-47................................................$43



48-71 ................................................$41



104 or more........................................$38



a. Maximum page size of insert section must not exceed page dimensions of the newspaper in width or length.



b. Preprints must be delivered to the newspaper, packaged or strapped, three days prior to the date of insertion.



c. Lineage in preprints will not apply to the monthly earned advertising rates.



d. Insert rates will apply only to single advertising accounts. Inserts made up of advertising from 2 or more firms will be charged at 65 percent of



the local retail advertising open rate.



5-GROUP COMBINATION RATES



Does not apply.



6-COLOR RATES



1/4 page minimum purchase is required.



One color and black.....$110



Two colors and black...$220



Three colors and black......$330



Double Truck one color and black.......$220



Double Truck two colors and black....... $440



Double Truck three colors and black......$660



7-SPECIAL ROP UNITS



Does not apply



8-SPLIT RUN



Does not apply.



9-SPECIAL SERVICES



Layout service is available to assist the advertiser at no charge



10-SPECIAL DAYS/PAGES/FEATURES



Best food day...........Wednesday and Sunday



Church news...........Friday



11-ROP DEPTH REQUIREMENTS



a. All advertisements must be as many inches tall as columns wide.



b. All advertising measuring more than 19 1/2 inches tall will be charged at the full page depth of 21 1/2 inches.



12-CONTRACT AND COPY REGULATIONS



a. Contracts - contact Advertising Manager for details.



b. Proofs - proofs to advertiser removes all responsibility for errors in prices or copy from the newspaper when the advertiser or agent approves it.



c. Objectionable Copy - the publisher reserves the right to refuse any advertising copy considered objectionable.



d. Adjustments - will be made not to exceed the cost of the advertisement when error is made through no fault of the advertiser. A composition



charge of 75¢ per inch will be made for advertisements set but not published.



e. The Daily Register assumes no responsibility for error in advertising copy when ad is accepted after deadlines or when proof has been approved



by advertiser, his agent or representative, and in no case will adjustments be made for more than the cost of that part or parts of the advertisement



in error.



f. Liquidation or Going Out of Business Sale - cash must accompany all advertisements declaring a merchant's intention to close up or go out of



business regardless of previous credit establishment.



g. Multi-Signature Advertising - any advertisement appearing with the names of two or more firms will be billed at the national advertising rate.



h. News Style Ads - ads in news style must carry the word "Advertisement" at the top of the ad in 8 point type or larger and must be bordered.



i. Upside-Down Advertisements are not accepted.



13-DEADLINES



DAY OF PUBLICATlON



Sunday..........Thursday, 4 p.m.



Monday..........Friday, noon.



Tuesday.........Friday, 4 p.m.



Wednesday.........Monday, 4 p.m.



Thursday.........Tuesday, 4 p.m.



Friday..........Wednesday, 4 p.m.



Sunday TV World.......Tuesday, 4 p.m.



14-MECHANICAL MEASUREMENTS



Columns........Inches/Wide



1........1 3/4"



2......3 3/4"



3.......5 5/8"



4.......7 5/8"



5........9 1/2"



6.......11 1/2"



Maximum Page Depth



21 1/2"



Tabloid Page



Five columns per tabloid page.



Columns........Inches/Wide



1........2"



2......4 1/8"



3.......6 1/4"



4.......8 3/8"



5........10 1/2"



Maximum depth-11 1/2"



Printing Process



Printing is by offset process. Reproduction material in photo print (velox) or negative form is preferred.



Screens should not be finer than 85 lines per inch.



15-SPECIAL CLASSIFICATIONS RATES



Political Advertising



Political advertising must be clearly identified as such and conform to Texas and Federal election codes and must be paid prior to publication.



16-CLASSIFIED RATES



See classified rate card.



17-COMICS



Does not apply.



18-MAGAZINES



TV World Tabloid Rates



Local display volume rates apply to the TV World tabloid. Color charges are the same as for ROP ads and are listed under number 7.



Deadline



See number 13.



19-CIRCULATION



Established August 30,1890



Monday-Thursday......5.800



Friday & Sunday.........6,800



Daily per copy cost.....50¢



Sunday per copy cost.....75¢