Fri, May 16 2008
—
Effective January 1, 2005
Published daily except Saturdays, Christmas Day,
4th of July, Labor Day, New Year's Day
306 East California
P.O. Box 309
Gainesville, Texas 76241-0309
Phone: (940) 665-5511
Fax: (940) 668-7257
Email: classifiedsgdr@ntin.net
1-PERSONNEL
Publisher....................David Scott
Advertising Manager.... David Mann
Classifed Ad Manager....Sharon Pharr
2-COMMISSION AND TERMS OF PAYMENT
Rates are non-commissionable. No cash discounts are given.
Daily Register payment terms:
a. All advertising charges are payable in advance except for accounts that have established credit with this newspaper.
b. National advertising are "cash with order" unless advertising placed through The Papert Companies or a recognized advertising agency.
c. Advertisers who have established credit with this newspaper are billed monthly, and payment is due upon receipt of statement.
d. Nonpayment of advertising charges by the last day of the month following the month in which the advertising appears shall, at the publisher's
option, be deemed a breach of contract.
e. This newspaper reserves the right to refuse any advertising from any advertiser whose account is in arrears.
3-POLICY
Rates are non-commissionable.
No cash discounts are given.
Alcoholic beverage advertising is accepted.
Advertising policy:
a. Payment in advance is required for political and transient accounts.
b. Rates quoted are net and non-commissionable.
c. The publisher reserves the right to approve or reject advertisements.
4-ROP/PREPRINT RATES
Does not apply.
5-GROUP COMBINATION RATES
Does not apply.
6-COLOR RATES
1/4 page minimum purchase is required.
One color and black...........................$110
Two colors and black.........................$220
Three colors and black ........................$330
Double Truck one color and black.........$220
Double Truck two colors and black.......$440
Double Truck three colors and black......$660
7-SPECIAL ROP UNITS
Does not apply.
8-SPLIT RUN
Does not apply.
9-SPECIAL SERVICES
Layout service is available to assist the advertiser at no charge.
10-SPECIAL DAYS/PAGES/FEATURES
Best food day.............. Wednesday and Sunday
Church news.............. .Friday
11-ROP DEPTH REQUIREMENTS
a All classified display advertisements must be as many inches tall as columns wide.
12-CONTRACT AND COPY REGULATIONS
a. Contracts - Contact Advertising Manager for details.
b. Proofs - proofs to advertiser removes all responsibility for errors in prices or copy from the newspaper when the advertiser or agent approves it.
c. Objectionable Copy - the publisher reserves the right to refuse any advertising copy considered objectionable.
d Adjustments - will be made not to exceed the cost of the advertisement when error is made through no fault of the advertiser. A composition
charge of 75¢ per inch will be made for advertisements set but not published.
e. The Daily Register assumes no responsibility for error in advertising copy when ad is accepted after deadlines or when proof has been approved
by advertiser, his agent or representative, and in no case will adjustments be made for more than the cost of that part or parts of the advertisement
in error.
f. Liquidation or Going Out of Business Sale - cash must accompany all advertisements declaring a merchant's intention to close up or go out of
business regardless of previous credit establishment.
g. News Style Ads - ads in news style must carry the word "Advertisement" at the top of the ad in 8 point type or larger and must be bordered.
h. Upside-Down Advertisements are not accepted.
i. Multi-Signature Advertising - any advertisement appearing with the names of two or
more firms will be billed at the national advertising rate.
13-DEADLINES
Day of Publication............Deadline
Sunday.......................Thursday, 5 p.m.
Monday.....................Noon, Friday
Tuesday.....................Noon Monday
Wednesday.................Noon Tuesday
Thursday..................Noon Wednesday
Friday..................... .Noon Thursday
14-MECHANICAL MEASUREMENTS
Columns...........................Inches Wide
1......................................1 1/8"
2......................................2 3/8"
3......................................3 3/4"
4......................................5"
5.......................................6 1/4"
6.......................................7 5/8"
7.....................................8 7/8"
8............................ .........10 1/4"
9........................................11 1/2"
Maximum Classified Page Depth
21 1/2"
Printing Process
Printing is by offset process. Reproduction material in photo print (velox) or negative form is preferred.
Screens should not be finer than 85 lines per inch.
17-CLASSIFIED RATES
1 Day........................42¢ per word.................. $6.30
2-3 Days....................58¢ per word..................$8.70
4-6 Days....................90¢ per word..................$13.50
7-9 Days...................$1.15 per word.................$17.25
10-l2 Day..................$1.40 per word................$21.00
13-18 Days................$1.98 per word................$29.70
15 word minimum
(25¢ per word extra for either bold or caps, 25¢ per word extra for larger type up to 12 pt., 10¢ extra for each special character and 75¢ per line
extra for centering. Internet fees: 1 day $1.00, 2 days or more $2.00, No Sunday.)
Monthly Classified Ads $2.75 per word
12 word minimum
Legal Notices, per line.......80¢
Paid Obits, per line.............78¢
CLASSIFIED DISPLAY
$7.50 Per Column Inch Per Issue
$7.15 Per Column Inch per issue 3 Times
or More Consecutively
Discount Frequency:
Any classified display ad ran on Sunday can be picked up for 1/2 price on Monday
or Tuesday.
18-COMICS
Does not apply.
19-MAGAZINES
Does not apply
20-CIRCULATION
Established August 30,1890
Monday-Thursday......5,800
Friday & Sunday..................6,800
Daily per copy cost................50¢
Sunday per copy cost..............75¢
Copyright © 1999-2008 cnhi, inc.