Published: March 17, 2006 10:43 am         

NATlONAL DISPLAY ADVERTISING RATES

Effective January 1, 2005



Published daily except Saturdays. Christmas Day,



4th of July, Labor Day, New Year's Day



306 East California



P.O. Box 309



Gainesville, Texas 76241-0309



Phone: (940) 665-5511



Fax: (940)665-0920



Email...registeradv@ntin.net



1-PERSONNEL



Publisher.........................



Advertising Manager..........David Mann



2-REPRESENTATIVE



The Papert Companies-a Division of Landon Associates



400 N. St. Paul, Suite 1300



Dallas, Texas 75201-6835



(214) 969-0000



Offices at Atlanta, Chicago, Dallas, Los Angeles, and New York



3-COMMISSION AND TERMS OF PAYMENT



No cash discounts are given



Daily Register payment terms:



a. All advertising charges are payable in advance except for accounts that have established credit with this newspaper.



b. National advertising charges are "cash with order" unless placed through The Papert Companies or a recognized advertising agency.



c. Advertisers who have established credit with this newspaper are billed monthly, and payment is due upon receipt of statement.



d. Nonpayment of advertising charges by the last day of the month following the month in which the advertising appears shall, at the publisher's



option, be deemed a breach of contract.



e. This newspaper reserves the right to refuse any advertising from any advertiser whose account is in arrears.



Newsplan Discounts



Pages purchased within



Calendar Year......................Percentage Discount



6..............................................5%



13..............................................7%



26............................................10%



52............................................15%



65............................................16%



78............................................17%



91............................................18%



104...........................................20%



4-POLICY



Alcoholic beverage advertising is accepted.



Advertising Policy:



a. Payment in advance is required for political and transient accounts.



b. The publisher reserves the right to approve or reject advertisements.



5-ROP/PREPRINT RATES



National Display Rates - Billing will be based on the amount of column inches used during the calendar month.



National Display Rate...............$12.92 per column inch



Preprint Rates and Policies.........$60 per thousand gross



Maximum page size of insert section must not exceed page dimensions of the newspaper in width or length.



b. Preprints must be delivered to the newspaper, packaged or strapped, three days prior to the date of insertion.



c. Insert rates will apply to single advertising accounts. Inserts made up of advertising from 2 or more firms will be charged at 65% of the national



advertising rate.



6-COLOR RATES



1/4 page minimum purchase is required



One color and black......................$128



Two colors and black....................$224



Three colon and black....................$370



Double Truck one color and black....$256



Double Truck two colors and black.....$468



Double Truck three colors and black....$740



7-SPECIAL ROP UNITS



Does not apply.



8-SPLIT RUN



Does not apply.



9-SPECIAL SERVICES



Does not apply



10-SPECIAL DAYS/PAGES/FEATURES



Best food day...............Wednesday and Sunday



Church news.........................Friday



11-ROP DEPTH REQUIREMENTS



a. All display advertisements must be as many inches tall as columns wide.



b. All advertising measuring more than 19 1/2 inches tall will be charged at the full page depth of 21 1/2 inches.



13-CONTRACT AND COPY REGULATIONS



a. Contracts - national ROP contracts are not offered. Cost is computed on the number of inches used each month.



b. Proofs- proofs to advertiser removes all responsibility for errors in prices or copy from the newspaper when the advertiser or agent approves it.



c. Objectionable Copy - the publisher reserves the right to refuse any advertising copy considered objectionable.



d Adjustments - will be made not to exceed the cost of the advertisement when error is made through no fault of the advertiser. A composition



charge of 75¢ per inch will be made for advertisements set but not published.



e. The Daily Register - assumes no responsibility for error in advertising copy when ad is accepted after deadlines or when proof has been



approved by advertiser, his agent or representative and in no case will adjustments be made for more than the cost of that part or parts of the



advertisement in error.



f. Liquidation or Going Out of Business - cash must accompany all advertisements declaring a merchant's intention to close up or go out of



business regardless of previous credit establishment.



g. News Style Ads ads in news style must carry the word advertisement at the top of the ad in 8 point type or larger and must be bordered.



h. Upside-Down Advertisements are not accepted.



14-DEADLINES



Sunday......................Thursday, 4 p.m.



Monday.......................Friday, noon.



Tuesday.......................Friday, 4 p.m.



Wednesday..................Monday, 4 p.m.



Thursday.....................Tuesday, 4 p.m.



Friday.......................Wednesday, 4 p.m.



15-MECHANICAL MEASUREMENTS



Columns.....Inches Wide



1................ 1 3/4"



2................ 3 3/4"



3................5 5/8"



4.................7 5/8"



5...............9 1/2"



6..................11 1/2"



Maximum Page Depth



21 1/2"



Tabloid Page



Five columns per tabloid.



Columns.....Inches Wide



1................ 2"



2................ 4 1/8"



3................6 1/4"



4.................8 3/8"



5...............10 1/2"



Maximum depth - 11 1/2"



Printing Process



Printing is by offset process. Reproduction material in photo print (velox) or negative form is preferred.



Screen should not be finer than 85 lines per inch.



16-SPECIAL CLASSIFICATION RATES



Political Advertising



Political advertising must be clearly identified as such and conform to Texas and Federal election codes and must be paid prior to publication.



17-CLASSIFIED RATES



See classified rate card.



18-COMICS



Does not apply



19-MAGAZINES



TV World Tabloid Rates



National rates apply to the TV World tabloid. Color charges are the same as for ROP ads and are listed under number 7.



Deadline....See number 14



20-CIRCULATION



Established August 30, 1890



Monday-Thursday......5,800



Friday & Sunday........6,800



Daily per copy cost......50¢



Sunday per copy cost....75¢