Gainesville Daily Register

November 16, 2012

Geo. J. Carroll & Son helps families during their greatest times of need

Staff Report
Gainesville Daily Register

Gainesville — Since 1899, Geo. J. Carroll & Son Funeral Home has been a local institution, promptly in place to serve families in times of grief and memoriam.

“There’s a pride that we take in our ability to serve the community,” said Scott Flanagan, a director at the funeral home since 1996. “This operation has been family-owned and operated the entire time it’s been here. It’s very comforting knowing that we’re there to help families in their greatest times of need.”

The facility at 602 S. Lindsay St. opened in 1936. But it was 1899, when founder Geo. J. Carroll arrived in Gainesville to open a funeral home on the east side of the downtown Cooke County Courthouse square.

It was later moved to North Commerce Street — and in any Gainesville location, it was one of the first modern funeral home establishments in North Texas.

In 1975, Gainesville native William D. "Bill" Brown and son Robin purchased the business from Joe Carroll in 1975.

Since Bill's death in 1996, Robin Brown has continued to operate the family business.

His son Blair was named director in 2012, and plans to join the firm and carry on the family tradition.

The funeral home director list also includes Larry Kremling, an industry veteran of more than 25 years, and Robby Ayers, who has been licensed for nearly a decade.

One notable addition to the Lindsay Street facility was a sizable expansion in 2007 that added a 300-seat chapel — along with new viewing rooms — that provided a more spacious and inclusive environment for the guests.

Flanagan said the business has made a firm fit with the Gainesville community, and he and fellow directors are its loyal members.

“It’s a fantastic town,” he said. “You get the feeling you know everybody after the first time you meet somebody.”

For more information, call the funeral home at (940) 665-3455 or visit