Gainesville Daily Register
Gainesville optometrist Margie York has successfully served the visual needs of Cooke County patients since 1992, and to this, she credits technology and her own effective service.
“It’s a thriving practice,” York said about York Eye Associates, a facility on 2020 W. Highway 82. “It thrives because of patient referrals — the things that we have done for patients. They talk good or bad, and the more they talk good, the more your patient flow is. The more bad they talk, the less it is. So what we thrive on is the fact that patient referral is good.
“We have a reputation for figuring out what is wrong.”
York is a therapeutic doctor of optometry with glaucoma certification. She specializes in low vision, binocular vision, contact lenses and surgical co-management.
She has been an adjunct professor for the University of Houston’s College of Optometry since 2002. As a member of the American Optometric Association, Gold Key International Optometric Honor Society, and Beta Sigma Kappa (an Optometric Honor Fraternity) she offers premium quality comprehensive eyecare.
One method that enables York’s excellence is an “Optomap” retinal imaging system that launched in 2002, and has regularly emerged with new updates. It allows York to explore a patient’s eye without the need for dilation, an uncomfortable procedure that in the past, patients would often choose not to undergo.
But now that York can image throughout the eye without the necessity of dilation, she can detect substantial medical problems while they are in early stages.
“One of the things that we’re big on is preventative health care as much as possible,” she said. “Because sometimes, bad things will begin and we have to refer patients to appropriate places to get it fixed. And we can. We use the latest technology in our exams and we’re just very thorough and very careful.”
York began her private practice in 1992 in a Muenster office and operated several years before opening the Highway 82 office in 2001. She currently serves in the facility alongside Dr. Cynthia Fleitman, who went full-time in 2010.
York said her experience has rendered her very attuned to all the fine details in the broad range of eye patient needs.
“I know where to refer it when it needs treatment,” she said. “I’m an optometrist, but I’ve picked up on things that opthamologists have missed. I’ve just been doing it a long, long time.”
For information, call (940) 612-2020 or visit www.yorkeyeassociates.com.