The recent economic rebirth has the city on a roll. Now the Chamber of Commerce and Public Transit Services truly has Mineral Wells on a roll – across the Metroplex.
The chamber and PTS on Thursday unveiled a new 10-passenger bus completely wrapped in the chamber’s “Greetings From Mineral Wells” campaign slogan that will serve as a rolling tourism advertisement for the city as the vehicle shuttles passengers between Mineral Wells, Weatherford and DFW.
Chamber, city and PTS officials Thursday presented the newly wrapped Ford transit bus at the agency’s offices on U.S. Highway 180 East. The transit shuttle was scheduled to go into service for the first time Friday morning.
Mineral Wells Area Chamber of Commerce Director of Tourism and Marketing Rose Jordan said Fire Chief Mike Pool, a member of the chamber’s tourism committee, came up with the idea.
“It was a brainstorming session of the tourism group,” Pool said. “I just happened to say this, it wasn’t anything specific that I did. It was in a group. We thought we needed to promote Mineral Wells outside of Mineral Wells and this was a way to do that.”
Pool said buses with advertisements are common.
“(Public Transit Services) had some new buses that needed graphics, so together we worked on this to promote Mineral Wells,” Pool said.
Reta Brooks, executive director for PTS for 31 of its 36 years in operation, said she was very happy to have one of their newest fleet additions wrapped in a visit Mineral Wells campaign advertisement. She said this ad wrap marks a first for PTS. The agency operates 50 transit vehicles.
“I was very excited,” Brooks said of when she was first approached about the idea. “This is something I have been wanting to do for years. We finally accomplished it and I thank the city of Mineral Wells.”
She said the size of the bus makes it easier to navigate in and around the Metroplex.
“We anticipate taking this bus to the airport, downtown Fort Worth,” Brooks said. “We travel into the TCU campus and other locations, so this moving billboard will be noticed. The drivers are loving it who have seen it so far.”
Jordan said the chamber’s advertising consultant Arsenal, of Austin, designed the wrap. Arsenal has been engaged with the chamber and city for the last few years and developed the chamber’s new logo, branding and its “Where Texas Runs Deep” campaign.
“We are really excited,” said Jordan. “We requested a bus that frequented out there (outside the city) so that it wasn’t just hanging out here.”
The wrap was then made and installed by 180 Signs. Jordan said the cost will be around $6,000.
For more information about Public Transit Services and its routes and schedules, visit https://publictransitservices.org/.
For more information about the chamber and its tourism efforts, or to obtain “Greetings From Mineral Wells” shirts, hate and other items, visit https://visitmineralwells.org/.